Our network uses IAB certified ad serving technology, so all campaign performance and time reports contain IAB certified impression counts. We support JPG, GIF, Flash and a variety of other rich media file formats. Rich media and third party ad tag formats supported include DART, Atlas, SWF, MediaMind/Eyeblaster, Unicast, Eyewonder, and Pointroll. JavaScript tags are preferred for third-party serving, but IFRAME tags are accepted. Click-through URLs must open in a new window. Please allow up to 3 business days to review and ensure that rich media ads and ad tags are displayed properly and clicks are counted accurately through our ad server. Please note that any ad that has an expanding frame, including pop-ups and interstitials, are not currently supported.
| DISPLAY AD TYPE | SIZE | POSITION | CREATIVES |
| IAB Medium Rectangle | 300x250 | Within Content Areas | Flash, PNG, Animated GIF, JPG - up to 100k in size |
| IAB Wide Skyscraper | 160x600 | Right or Left Nav Bar on Most Sites | Flash, PNG, Animated GIF, JPG - up to 100k in size |
| IAB Leaderboard | 728x90 | Top of Most Pages | Flash, PNG, Animated GIF, JPG - up to 100k in size |
| 15 Second Video Pre-Roll | 16:9 / 4:3 Aspect Ratio | Runs prior to Video Play | .avi, .mov, .flv, .swf file formats. Maximum file size is 10M. |
| Video Overlay | 300x50 | Runs over Video | PNG, GIF, or JPG - up to 100k in size |
| Mobile Ad Unit | 320x48 and 300x50, both sizes required | Always visible at the top or bottom of phone screen. Banners can link to Web page URL, phone number, video (YouTube or QuickTime), audio, map, podcast, any iTunes Store content. | PNG, GIF, JPG - up to 75k in size (no animated GIFs) |
| Full-Page Intromerical | 640x480 | Log-Out Page on Select Sites | Flash, PNG, Animated GIF, JPG - up to 100k in size |
| Custom Placements | Variable | Varies by Publisher | Flash, PNG, Animated GIF, HTML, JPG |
| FLASH REQUIREMENTS |
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- Hosted ad files may not exceed 100K - No limit on creative size if hosted elsewhere - Audio must be user initiated - Animation length may not exceed 15 seconds - Animation may loop up to 3 times - Click tag must be associated to its own button - Button needs to also be the full size of the image - Flash files clicks must open in a new browser - Flash files can only have 1 click through link - The click tag action script should entered exactly as shown below. Note that clickTAG is case sensitive.
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| EXPANDABLE REQUIREMENTS | |
| Initial File Size | 50K, 200K per panel |
| Audio Initation | User Click |
| Expand Initiation | User Click or Roll Over |
| Contract Initiation | User Roll Off |
| Close Button & Controls | Required, top right |
| 728x90 | Max Size of 728x180 : Expands up or down |
| 160x600 | Max Size of 320x600 : Expands left or right |
| 300x250 | Max Size of 600x260 : Expands left or right |
| Animation Length | 15 seconds |
| Looping | 3 loops max |
| Max Uninitiated Video Length | Up to 30 seconds |
| Expandable Hotspot Limitations | No restrictions |
| Approved Vendors for Expandable Ads | EyeBlaster Rich Media, EyeWonder Rich Media and Pointroll Rich Media |
