Targeting for Campaign Efficiency

While the gay market is diverse, we can target segments of the market, based on gender, age, location and behavior. Site targeting allows us to reach interest groups as well.

Content and Demographic Targeting

• Travel Content
  
• Local Guides Content
  
• News & Politics Content
  
• Style and Fashion Content
  
• Auto Content
  
• Health, Sports & Fitness Content
  
• Entertainment & Pop Culture Content
  
• Business & Finance Content
  
• Lesbian
  
• Gay Men
  
• Gay and Lesbian Youth
  
• Gay and Lesbian Parents
  

Geographic Targeting

• Zip Code
  
• Area Code
  
• City/State/Country
  
• Designated Market Area (DMA)
  

Control Targeting

• Re-targeting (pixel on your web site)
  
• Frequency Capping (to limit over-exposure)
  
• Event Tracking (to track sell through rates)
  
• Ad Placement (optimization based on performance)