3. Optionally Choose Filters and Dimensions and Delivery Options
4. Click the "Run Report" Button
What do all of the reporting metrics mean?
Imps - Total number of impressions (including defaults).
Clicks - Total number of clicks across all impressions.
CTR - (Clicks / Imps).
Total Conversions - Total number of post view and post click conversions.
Conversion Rate - (Conversions / Imps).
Conversions Per Million - (Conversions X 1,000,000) / Imps.
Publisher Revenue - Revenue paid out to the publisher.
Publisher RPM - (Publisher Revenue / Imps) X 1000
What are all of the impressions listed under Advanced Options?
Imps Filled - Total number of blank, PSA, defaulted, kept, resold, and external impressions.
Imps Defaulted - Total number of defaulted impressions.
Total Revenue - Revenue paid out to the publisher for filled and defaulted impressions.
Total Revenue eCPM - Revenue paid out to the publisher per thousand filled and defaulted impressions.
Filled Revenue - Revenue paid out to the publisher for filled impressions.
Filled Revenue eCPM - Revenue paid out to the publisher per thousand filled impressions.
Defaulted Revenue - Revenue paid out to the publisher for defaulted impressions.
Defaulted Revenue eCPM - Revenue paid out to the publisher per thousand defaulted impressions.
How does Gay Ad Network compare to other digital sales organizations?
We focus exclusively on attracting advertisers interested in reaching LGBT consumers. So the ads that we deliver are more relevant than general ad networks.
We sell based on CPM (cost per one-thousand impressions) and sponsorships (a fixed rate over a defined time period). If we are unable to sell your ad inventory at a minimum effective CPM that you set, we'll make sure that your inventory is redirected to an alternative ad service that you select such as Google.
To maximize your earnings, is important that your ad placements are visible, without scrolling down a page.
CPMs will vary significantly based on your audience profile and how your inventory is categorized. Highly produced, unique content tends to generate the highest CPMs, while member generated community content and member profile pages tend to generate lower rates. With a larger network, we can attract more advertisers. Our ad serving platform is designed to help optimize revenue for publishers by letting advertisers compete for inventory. So the highest bidder wins.
Publisher payments are made monthly (net 30 days). Payments are made in your preferred currency to your PayPal account by the 1st business day of the month. It is our responsibility to deal with collections from advertisers and agencies.
As the premier LGBT digital advertising network, we work with only quality publishers. Our network is growing quickly as publishers reap the benefits of aggregating their audiences on the Gay Ad Network. View our partial publisher list.
There are no monthly minimums.
Site audits typically takes less than two business days after an application is submitted.
There is no cost to join the Gay Ad Network.
Sites catering to Gay, Lesbian, Bi and Transgendered consumers are categorized within channels so that advertisers can target specific audiences.