March 21, 2013 (FORT LAUDERDALE) — Gay Ad Network today announced the release of a suite of video advertising offerings and strategic partnerships to support growing advertiser demand for access to the LGBT market.
Gay Ad Network’s video advertising network now expands beyond niche gay websites to include popular online video distribution channels. Advertisers can target gay and lesbian audience segments based on demographic and third–party behavioral data attributes across an array of digital media properties.
"Gay Ad Network is combining the authenticity of curated gay video content with data-driven LGBT audience targeting across the major video ad networks to provide advertisers with a scalable new way to engage the gay market," said Mark Elderkin, CEO of Gay Ad Network
Gay Ad Network and Magnify.net have expanded their strategic partnership to enable Gay Ad Network’s 300 LGBT publishers to access video content from a broader set of video providers including YouTube, AOL, BBC News, Reuters, Brightcove, DailyMotion, Vimeo, Metacafe, Veoh, eHow, and Blip.tv.
Gay Ad Network has also entered into a strategic marketing agreement with Gwist, the YouTube partner channel for LGBT videos. Gay Ad Network will serve as Gwist’s national sales representative for integrated sponsorships and pre-roll advertising for syndicated videos.
"Online video advertising through Gay Ad Network was an integral part of the OraQuick In-Home HIV Test Kit product launch", said Catherine Hahn, VP Planning and Account Management, Ionic Media. "Combining video advertising with display, mobile and social media is proving to be a very efficient way for us to reach our target market.".
Eric Gitlin Vice President, Associate Media Director, Tinsely Advertising, said, “Key West is a popular LGBT tourist destination. Gay Ad Network is creating broad awareness for our new LGBT Key West spot through video advertising.”
"As the web becomes more and more overloaded, communities are increasingly seeking content that has been curated and organized to meet their interests – and advertisers are looking for this same quality and focus", said Steven Rosenbaum, CEO of Magnify.net. "Gay Ad Network has done an extraordinary job of bringing together audiences and advertisers around a highly sought after gay audience."
The comScore Video Metrix service reported that 180 million U.S. Internet users watched more than 36.2 billion online content videos in January 2013, while video ad views reached nearly 9.1 billion. Forrester Research expects the overall video ad market to increase at a compounded annual rate of 26% over the next five years.
About Gay Ad Network
Gay Ad Network, the category leading LGBT media network, provides online, mobile and video advertising services for national brands targeting the LGBT market. Gay Ad Network delivers access to gay and lesbian customers across popular LGBT websites – with extended reach through its proprietary data-driven audience targeting services. The company is a gay-owned NGLCC Certified Business Enterprise and a member of the IGLTA.