LGBTQ Audience Targeting

Refine Your Audience Target for Efficiency

Gay Ad Network audience segments may be created to refine audience composition and improve campaign efficiency. Segments may be constructed by combining our first-party audience data with data from Mastercard, Nielsen, Acxiom, Oracle and other third-party providers. Reporting by audience segment allows advertisers to compare the results between their various targeting options.

Luxury Buyers

With high disposable income, these wealthy buyers have a propensity to spend on the finer things in life.

Frequent Travelers

These frequency-fliers love to travel the world for business and pleasure.

LGBTQ Early Adopters

Brand-conscience and technically savvy, these progressive buyers influence their peers.

Proud Parents

These LGBTQ moms and dads prefer grocery shopping and retail buying from inclusive brands.

LGBTQ Green Team

Socially conscience and eco-friendly, these LGBTQ buyers seek out environmentally safe brands.

Wedding Bells

These LGBTQ couples are engaged or planning to get married soon.

That's Entertainment

These buyers frequently attend movie premiers, musical performances and live events.

Gen Z

These 18-24 year old LGBTQ youth comprise the new generation of LGBTQ consumers.

Automotive Buyers

These LGBTQ consumers are in-market for buying or leasing a new vehicle.

Demographic Targeting

  • Age
  • Gender
  • House Hold Income
  • Language

Behavioral Targeting

  • Past Purchases
  • Brand Affinity
  • Interests
  • In-market intent
  • Psychographics
  • Lifestyles

Contextual Targeting

  • Page Content
  • Viewability
  • White List
  • Retargeting
  • Time of Day / Day of Week
  • Browser Type
  • Device / Operating System

Geo-Targeting

  • National
  • City
  • DMA
  • State/Province
  • Zip Code

Third-Party Data Providers

  • Acxiom
  • AdAdvisor
  • AddThis
  • Alliant
  • Arcametrics
  • BlueKai
  • Colligent
  • Comscore
  • D&B
  • Datacratic
  • Dataline
  • DataLogix
  • Experian
  • Forbes
  • I-Behavior
  • IXI
  • Lotame
  • Mastercard
  • Media Source
  • Nielsen
  • Relevante
  • Sir Data
  • Symphny IRI
  • TARGUSinfo
  • TransUnion
  • TruSignal
  • V12
  • Webbula