Creative Specifications

Our network uses IAB certified ad serving technology, so all campaign performance and time reports contain IAB certified impression counts. We support JPG, GIF, HTML5 and a variety of other rich media file formats. JavaScript tags are preferred for third-party serving, but IFRAME tags are accepted. Click-through URLs must open in a new window. Please allow up to 3 business days to review and ensure that rich media ads and ad tags are displayed properly and clicks are counted accurately through our ad server. Please allow 5 business days for custom placements and video overlay interstitials. Submit all creative assets and tags to: support@gayadnetwork.com

Ad Specifications

ADVERTISING UNIT	SIZE	POSITION	CREATIVES
IAB Medium Rectangle	300x250	Within Content Areas	Ad Tag, HTML5, PNG, Animated GIF, JPG - up to 40k in size (under 30 seconds animation and 3 loops max).
IAB Wide Skyscraper	160x600	Right or Left Nav Bar on Most Sites	Ad Tag, HTML5, PNG, Animated GIF, JPG - up to 40k in size (under 30 seconds animation and 3 loops max).
IAB Leaderboard	728x90	Top of Most Pages	Ad Tag, HTML5, PNG, Animated GIF, JP - up to 40k in size (under 30 seconds animation and 3 loops max).
IAB Large Rectangle	300x600	Within Content Areas	Ad Tag, HTML5, PNG, Animated GIF, JPG - up to 40k in size (under 30 seconds animation and 3 loops max).
Outstream In-Content Video	16:9 Aspect Ratio. 1280x720 and 15 (recommended), longer formats are accepted	Runs within Content Section of websites	VAST and VPAID Ad Tags. Hosted mp4, avi, mov (recommended) file formats. Maximum file size is 10M.
Video Pre-Roll	16:9 Aspect Ratio. 1280x720 (recommended). 15 (recommended) or 30 seconds.	Runs prior to Video Play	VAST and VPAID Ad Tags. Hosted mp4, avi, mov (recommended) file formats. Maximum file size is 10M.
Mobile App Ad Unit	320x50	Always visible at the top or bottom of phone screen. Banners can link to Web page URL, phone number, audio, AppleiTunes or Google Play content.	Ad Tag, HTML5, PNG, GIF, JPG - up to 40k in size, MUST include advertiser brand Identity
Mobile App Image Interstitial (takeover)	320x480	Takes over the entire phone screen. Interstitial can link to Web page URL, phone number, audio, AppleiTunes or Google Play content.	Ad Tag, PNG, GIF, JPG - up to 40k in size (no animated GIFs), MUST include advertiser brand identity
Mobile App Video Interstitial (takeover)	16:9 Aspect Ratio, 1280x720 (recommended). 15 (recommended) or 30 seconds.	Runs In Screen as Interstitial	VAST ad tags. Hosted mp4, avi, mov file formats. Maximum hosted file size is 10M.
Facebook Newsfeed Ad	1200 x 628	Headline: 25 character Max, Body Copy: 90 Characters Max. Social ads cannot be third party served. 85+% of image must not contain text. Use images without any words.	JPG - up to 25k file size. NEWSFEED SET UP
Instagram Ad	1080 x 1080	125 character text Max. Social ads cannot be third party served.	JPG - up to 25k file size.
Native In Content Ad	1200 x 1200	Headline 30 characters of less. Caption 300 characters of less. Native ads cannot be third party served.	JPG - up to 1M file size.
Custom Placements	Variable	Varies by Publisher	PNG, Animated GIF, HTML, JPG

HTML5 Serving Options

Gay Ad Network does not host HTML5 creative; third-party ad tags must be provided. Our approved third-party ad serving vendors are Sizmek and DoubleClick.

HTML 5	ASSETS	MAX FILE SIZE	FILE TYPE	MAX SIZE SHARED LIBRARY FILES
HTML5 Rich Desktop / Tablet	Backup Image	40kb	JPG, PNG, GIF	100 kb
	Initial Load	100kb	HTML5, JPG, PNG, GIF
	Polite Load / Panel	2.2 MB	HTML5, JPG, PNG, GIF
	User Initiated Load / Expansion	10 MB	HTML5, JPG, PNG, GIF
	Video (optional)	10 MB	MP4, OGG, WebM
HTML5 Rich Mobile	Backup Image	40kb	JPG, PNG, GIF	100 kb
	Initial Load	80kb	HTML5, JPG, PNG, GIF
	Polite Load / Panel	100kb	HTML5, JPG, PNG, GIF
	User Initiated Load / Expansion	2 MB	HTML5, JPG, PNG, GIF
	Video (optional)	2 MB	MP4, OGG, WebM
HTML5 Standard	Banner	80kb	HTML5, JPG, PNG, GIF	100 kb

Ad Functionality
- Ad components sizes include all items displayed to the user. i.e. images, sprites, etc. This does not include standard libraries hosted by the third-party ad serving vendors
- Auto initiated expansions must close automatically after 8 seconds
- Auto initiated expansions must be frequency capped at one per user per day
- 20% average CPU usage accepted, sustained spikes over 70% will be rejected

Third-Party Ad Serving
- All assets must be hosted by an approved third-party ad serving vendor
- Approved third-party ad serving vendors are Sizmek and DoubleClick
- Tags must be SSL and SafeFrame compliant
- HTML5 is not supported on Internet Explorer 8 or older versions. In these instances, a fallback image must be displayed to users
- Libraries and assets such as jQuery, Fonts, CSS must be served by the approved third-party ad serving vendor
- If you are using jQuery, the jQuery file needs to be hosted by the third-party ad serving vendor

Recommendation
- To avoid/remove unnecessary jQuery calls; consider using Web API and Vanilla Javascript.
- Instead of providing a massive font file containing hundreds of icons/glyphs that you may or may not use, please consider loading only the characters required
- Minifying files makes a huge difference and can help improve performance. Please consider minifying HTML, CSS and JS using a suitable minifier of your choice
- Avoid animation effects that are CPU intensive
- Avoid or reduce the usage of: loops and timers, setInterval, setTimeout, requestAnimationFrame
- Minimize DOM access
- Avoid eval() to avoid security risks
- Avoid global variables