ADVERTISING UNIT | SIZE | POSITION | CREATIVES |
IAB Medium Rectangle | 300x250 | Within Content Areas | Ad Tag, HTML5, PNG, Animated GIF, JPG - up to 40k in size (under 30 seconds animation and 3 loops max). |
IAB Wide Skyscraper | 160x600 | Right or Left Nav Bar on Most Sites | Ad Tag, HTML5, PNG, Animated GIF, JPG - up to 40k in size (under 30 seconds animation and 3 loops max). |
IAB Leaderboard | 728x90 | Top of Most Pages | Ad Tag, HTML5, PNG, Animated GIF, JP - up to 40k in size (under 30 seconds animation and 3 loops max). |
IAB Large Rectangle | 300x600 | Within Content Areas | Ad Tag, HTML5, PNG, Animated GIF, JPG - up to 40k in size (under 30 seconds animation and 3 loops max). |
Outstream In-Content Video | 16:9 Aspect Ratio. 1280x720 and 15 (recommended), longer formats are accepted | Runs within Content Section of websites | VAST and VPAID Ad Tags. Hosted mp4, avi, mov (recommended) file formats. Maximum file size is 10M. |
Video Pre-Roll | 16:9 Aspect Ratio. 1280x720 (recommended). 15 (recommended) or 30 seconds. | Runs prior to Video Play | VAST and VPAID Ad Tags. Hosted mp4, avi, mov (recommended) file formats. Maximum file size is 10M. |
Mobile App Ad Unit | 320x50 and 300x250 | Always visible at the top or bottom of phone screen. Banners can link to Web page URL, phone number, audio, AppleiTunes or Google Play content. | Ad Tag, HTML5, PNG, GIF, JPG - up to 40k in size, MUST include advertiser brand Identity |
Mobile App Image Interstitial (takeover) | 320x480 | Takes over the entire phone screen. Interstitial can link to Web page URL, phone number, audio, AppleiTunes or Google Play content. | Ad Tag, PNG, GIF, JPG - up to 40k in size (no animated GIFs), MUST include advertiser brand identity |
Mobile App Video Interstitial (takeover) | 16:9 Aspect Ratio, 1280x720 (recommended). 15 (recommended) or 30 seconds. | Runs In Screen as Interstitial | VAST ad tags. Hosted mp4, avi, mov file formats. Maximum hosted file size is 10M. |
Instagram Post | 1080x1350 | No copy in ad recommended | JPG - up to 250k file size | Instagram Stories | 1080x1920 | 9:16 aspect ratio for videos, up to 15 seconds | JPG - up to 250k file size | TikTok Post | 728x1280 | 9:16 aspect ratio for videos, up to 60 seconds | JPG - up to 250k file size |
Facebook Newsfeed Ad | 1200 x 628 | Headline: 25 character Max, Body Copy: 90 Characters Max. Social ads cannot be third party served. 85+% of image must not contain text. Use images without any words. | JPG - up to 25k file size. NEWSFEED SET UP |
Native In Content Ad | 1200 x 1200 | Headline 30 characters of less. Caption 300 characters of less. Native ads cannot be third party served. | JPG - up to 1M file size. | Mobile App Broadcast Announcement | Text Message and Click Button | Headline Up to 45 characters, Body up to 350 characters, Button up to 16 characters | Text only |
Custom Placements | Variable | Varies by Publisher | PNG, Animated GIF, HTML, JPG |
HTML 5 | ASSETS | MAX FILE SIZE | FILE TYPE | MAX SIZE SHARED LIBRARY FILES |
HTML5 Rich Desktop / Tablet | Backup Image | 40kb | JPG, PNG, GIF | 100 kb |
Initial Load | 100kb | HTML5, JPG, PNG, GIF | ||
Polite Load / Panel | 2.2 MB | HTML5, JPG, PNG, GIF | ||
User Initiated Load / Expansion | 10 MB | HTML5, JPG, PNG, GIF | ||
Video (optional) | 10 MB | MP4, OGG, WebM | ||
HTML5 Rich Mobile | Backup Image | 40kb | JPG, PNG, GIF | 100 kb |
Initial Load | 80kb | HTML5, JPG, PNG, GIF | ||
Polite Load / Panel | 100kb | HTML5, JPG, PNG, GIF | ||
User Initiated Load / Expansion | 2 MB | HTML5, JPG, PNG, GIF | ||
Video (optional) | 2 MB | MP4, OGG, WebM | ||
HTML5 Standard | Banner | 80kb | HTML5, JPG, PNG, GIF | 100 kb |
Third-Party Ad Serving
- All assets must be hosted by an approved third-party ad serving vendor
- Approved third-party ad serving vendors are Sizmek and DoubleClick
- Tags must be SSL and SafeFrame compliant
- HTML5 is not supported on Internet Explorer 8 or older versions. In these instances, a fallback image must be displayed to users
- Libraries and assets such as jQuery, Fonts, CSS must be served by the approved third-party ad serving vendor
- If you are using jQuery, the jQuery file needs to be hosted by the third-party ad serving vendor
Recommendation
- To avoid/remove unnecessary jQuery calls; consider using Web API and Vanilla Javascript.
- Instead of providing a massive font file containing hundreds of icons/glyphs that you may or may not use, please consider loading only the characters required
- Minifying files makes a huge difference and can help improve performance. Please consider minifying HTML, CSS and JS using a suitable minifier of your choice
- Avoid animation effects that are CPU intensive
- Avoid or reduce the usage of: loops and timers, setInterval, setTimeout, requestAnimationFrame
- Minimize DOM access
- Avoid eval() to avoid security risks
- Avoid global variables
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