The following statement describes our overall company practices, including advertising on our site. This policy does not apply to the practices of companies that we do not own or control, or to people that we do not employ.
Non-Personally Identifiable Consumer Data
We sell advertisements on our site directly or through third-party advertising technology vendors. With respect to individuals who visit our site, we, and/or one or more of our third-party advertising technology vendors, may collect what is known as "Click Stream Data." Click Stream Data is anonymous, and includes information such as a user's IP address, web pages which have been viewed by a user, date and time, domain type, and responses by a users to an advertisement delivered by us or a third-party advertising technology vendor. We, and/or a third-party advertising technology vendor, may use different types of technologies to collect this type of information, including cookies and web beacons (1x1 pixels).
How Collected Information is Used
The non-personally identifiable data that we and/or our third-party advertising technology vendors collect are used to better target advertisements to individuals. The data are also used to predict responses to advertisements, and to help determine which ads perform best and which content is most appropriate for different individuals.
Your Opt-Out Choices
There are many ways to opt-out of receiving targeted advertising. Note that different devices use different identifiers and different technologies, so you must opt-out from each browser and each device that you would like to be opted out. If you opt-out of targeted advertising, we will no longer collect User Information described above from your device.
Should you wish to opt-out of the use of information collected from visiting our website, you can opt-out of targeted advertising by participating companies, at the Network Advertising Initiative NAI Consumer Opt Out Page. You can opt-out of Gay Ad Network by opting out of AppNexus. You can also opt-out of Rubicon, DataXu, TheTradeDeck, Quantcast, Google/DoubleClick, MediaMath and other networks and programmatic buying agencies. Please note that these opt-outs operate by placing a cookie on your device that is unique to the browser and device you use to opt-out. They may not function properly if you have configured your browser to reject certain cookies. If you change browsers or computers, or delete the cookies on your computer, you will need to opt-out again. You also can set your browser to notify you when a cookie is being set and to block most cookies, including ours.
Your device may give you the ability to opt-out of the use of information about the apps you use in order to serve you ads that are targeted to your interests (“Opt out of Interest-Based Ads” or “Opt out of Ads Personalization” on Android devices or “Limit Ad Tracking” on iOS devices). You may stop the collection of location information by particular apps or from your device as a whole at any time by changing the preferences on your mobile device.
Our advertising technology partners make significant efforts to maintain the security of its network and the data we collect. They use various technologies, including, in certain instances, encryption, to ensure the high security standards. Any data that is stored is treated as confidential and is not generally available to the public. Our vendors use internal security policies with respect to the confidentiality of customer and other data, limiting access only to those employees who we reasonably believe need to know such information for the purpose of performing their jobs. Please keep in mind, however, that the Internet is not a 100% secure medium. Therefore, although reasonable efforts are used to protect information, the possibility of somebody defeating the security measures does exist.
EU GDPR Guidelines
European Union users understand and consent to the processing of personal information in the United States. Our advertising technology partners have taken the necessary steps to be in compliance with the relevant GDPR guidelines, specifically in terms of data security and user privacy. Cookies are set upon ad viewing. Cookie data is matched against unique identifiers referred to in the GDPR as "pseudonymized data". The GDPR explicitly recognizes "pseudonymization" as good practice in protecting the interests of individuals, precisely because this practice makes it difficult, and sometimes impossible, to recognize who users are "in the real world”. All personal data used is pseudonymous data and most vendors also further pseudonymizes personal data collected and used by logically separating and storing pseudonymous identifiers and information (cookie IDs, mobile advertising IDs and IP addresses) separate from other impression-level data.