LGBTQ Identification Rises to 7.1% in Latest U.S. Estimate
The percentage of U.S. adults who self-identify as lesbian, gay, bisexual, transgender or something other than heterosexual has doubled over the past decade . See the full Gallup Study.
LGBTQ Market Information
Buying Power
The LGBTQ market processes $917 billion in buying power in the US according to Witeck Communications.
Disposable Income
There is 23% higher median income in same-sex households compared to straight households according to Prudential research.
More Shopping
Males same-sex households spend $2,045 more per year on packaged goods than in straight households according to comScore.
Brand Loyal
LGBTQ consumers are 2.06 times more likely to buy from companies that they trust according to comScore.
Music
Across all music channels, LGBT music fans show higher levels of engagement than their non-LGBT counterparts according to Nielsen.
LGBTQ Digital Media
74% of LGBTQ consumers in the US visited LGBTQ websites in the past week and only 22% read LGBTQ print media.
Electronics
Gay consumers are 1.86 times move likely to love buying new gadgets and appliances, according to comScore.
Education
Gay men index at 129 for attending graduate school, significantly than the general population according to Quantcast.
