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Get on the ‘Pride Train’ and #SashayAway.

YouGov BrandIndex finds best-perceived brands by LGBT consumers are the biggest media buyers—and a conscience helps too

It sends a powerful signal to an entire generation that the company cares about doing what’s right.

The global LGBT+ market is estimated to be worth $3.7 trillion – and money talks. Those of us involved in promoting inclusion in the workplace and community can talk about the need to be a progressive, caring and inclusive company; but ultimately there is a clear business case for inclusivity that boils down to profits and…

The LGBTQ community saw a heightened level of support from major corporations during Pride month. But now that the parades are over, will we continue to see their backing?

Sustaining Pride: How brands’ approach to LGBT comms has changed and what’s next. From PR Week

Each June, Pride season is heralded in US stores by the arrival of rainbow-hued Pride collections. This year, brands like Target, Converse, and Levi’s have decked the store halls with their colorful products and merchandise. These collections might seem like superficial overtures in allyship, aimed more at filling businesses’ coffers than showing genuine support for the LGB

Tesla, Amazon, YouTube Top LGBT-Perceived Brands – 06/14/2016

A few advertisers in India have started putting out online ads and content with LGBT themes, hoping to inspire discussion and build acceptance.

It might not be as important as the Supreme Court’s same-sex marriage ruling, Caitlyn Jenner posing in Vanity Fair, or Apple CEO Tim Cook’s coming out, but the LGBT community is about to notch another achievement in the long road to mainstream recognition. It’s a small one—small and tasty, actually.

With Pride Month coming up in June, here are six ways brands can engage with LGBTQ audiences, writes Matt Tumminello.

Campaign features drag queens, party scenes, coming out videos.