January 27, 2011 (FORT LAUDERDALE) — Gay Ad Network, the category leading gay media network, today announced the launch of Gaycast, the first online video advertising network and syndication platform targeting gay and lesbian consumers. American Airlines, Mandalay Bay and the Florida Keys Tourism Council have signed on as the national launch sponsors. Advertisers may now execute display, mobile and video campaigns through Gay Ad Network across hundreds of gay and lesbian websites with unified reporting and optimization. Gaycast.net supports pre-roll video with companion ads, video overlay ads, custom players, video contests, and sponsored video content.
“Gaycast provides advertisers with exciting new ways to reach the gay and lesbian market,” said Mark Elderkin, CEO of Gay Ad Network. “We are proud to be working with American Airlines, Mandalay Bay and the Florida Keys Tourism Council as they continue to pave the way as corporate leaders in the LGBT community.”
George Carrancho, National Sales Manager for American Airlines’ long-respected LGBT Rainbow TeAAm, said, "For years, we have worked to establish a strong brand and a trusted reputation as the nation’s most welcoming airline for the LGBT community. We have been successful partners with Gay Ad Network, and we hope that Gaycast and American will enhance the travel experience for our loyal customers."
John Underwood, Senior Vice President, Tinsely Advertising, said, “Key West is a favorite vacation destination for the LGBT community. Our partnership with Gay Ad Network and Gaycast will help Key West attract new gay and lesbian travelers from around the world.”
Gaycast offers LGBT consumers access to curated video content from numerous video creators including independent filmmakers, news sources, comedians, musicians, and online video personalities. Members may upload original videos and share their favorite clips from YouTube and Hulu across categories including entertainment, fashion, music, and travel. An editorial staff curates all videos, ensuring that diverse content from multiple sources is reviewed and categorized to meet the editorial standards set by Gaycast.
Gay Ad Network is partnering with OURsceneTV, an online television network featuring original lifestyle and cultural programming catering to the LGBT community. Gaycast users will have access to a broad range of exclusive video content featuring nightlife, travel, events, news, and entertainment interviews. OURsceneTV’s expert hosts provide a behind the scenes look into the most talked about events in the community. “Our Gaycast partnership provides access to a new online distribution channel and to Gay Ad Network’s established base of national advertising partners,” said Christine Alloro, Founder, OURscene Networks. Gay Ad Network is also partnering with In The Life Media, producers of IN THE LIFE, the three-time Emmy Award nominated public television and web series documenting the gay experience. IN THE LIFE’s critically-acclaimed programming exposes social injustice, chronicles LGBT life and provides effective ways to advance equality within and beyond our communities. Original content covers bullycides, marriage equality, hate crimes, HIV, and other topics relevant to the LGBT community.
Additional niche content producers and entertainment personalities featured on Gaycast.net include RealJock, the #1 gay health and fitness community, Outsports, the leading gay sports website, award-winning political humorist Kate Clinton, comedian Greg Scarnici, best known for his viral music video parodies, and video blogging sensation Gay Carrington.
The launch of Gaycast.net leverages the rising success of Gay Ad Network, which has been ranked by comScore as the #1 gay media property in terms of online traffic for the past 18 months.
About Gay Ad Network
Gay Ad Network is the category leading gay media network, reaching over 6 million unique users per month across 300 popular LGBT websites, blogs and social networks. Ranked as the largest U.S. gay media property, Gay Ad Network provides online, mobile and video advertising services to global and national brands targeting the gay and lesbian market and is proud to be a gay-owned NGLCC Certified Business Enterprise and a member of the IGLTA.