NEW YORK, January 26, 2009 — Gay Ad Network, the category leading gay media network, today announced that its group of gay and lesbian web sites set new traffic records in December. comScore Media Metrix reports that in December, Gay Ad Network’s US reach surpassed 1.18 million unique users, which is greater than the unduplicated reach of PlanetOut, Gay.com, Logo Online and Regent Media sites combined. Moreover, Quantcast tracked 4.2 million unique monthly users worldwide on Gay Ad Network sites during this period.
Traffic trend analysis shows that the gay and lesbian online audience is shifting away from gay portals to niche LGBT sites and mainstream social networking services. The current audience metrics and redistribution are helping Gay Ad Network expand its category leadership.
”Marketers are discovering that LGBT consumers are resilient and focused online – one of the bright spots in a weak economy,” said Bob Witeck, CEO of Witeck-Combs Communications, a leading LGBT marketing company. “In research we conducted last year, we saw that gay men in particular are less likely than others to cut back on their discretionary spending. And while not more affluent than others, gay households often are healthy indicators of smart shopping and spending.”
Gay Ad Network’s recession-resistant audience boasts a high disposable income and tremendous purchasing power. Compared to all other sites in the Gay and Lesbian community category in December 2008, comScore reports that Gay Ad Network reached more people with household income over $100,000 and more households without children.
New advertisers include Johnson & Johnson, Merck, Showtime, Florida Keys, Air New Zealand and MGM Mirage.
Gay Ad Network is one of the first of the now 150+ networks created on Adify. Adify is the pioneer and leading provider of technology to power vertical networks, outsourced services to manage them, and expertise to guide customers to success.
About Gay Ad Network
Gay Ad Network is the category leading gay media network, reaching over 4 million unique users per month. Gay Ad Network is a division of Family Powered Networks LLC, a privately held company that provides advertising and marketing services to lesbian, gay, bisexual, and transgender publishers and companies targeting the LGBT market.