The LGBTQ community saw a heightened level of support from major corporations during Pride month. But now that the parades are over, will we continue to see their backing?
I find it odd that corporations would allocate the bulk of their LGBT marketing budgets during Pride month. It’s actually the hardest time for a company to make an impact in the LGBT market and break through the noise and clutter. It is often better to be consistent with a ongoing marketing message. For maximum efficiency – advertisers should refine their LGBT audience and target their media appropriately.