Creative Specifications

Our network uses IAB certified ad serving technology, so all campaign performance and time reports contain IAB certified impression counts. We support JPG, GIF, Flash and a variety of other rich media file formats. Rich media and third party ad tag formats supported include DART, Atlas, SWF, MediaMind/Eyeblaster, Unicast, Eyewonder, and Pointroll. JavaScript tags are preferred for third-party serving, but IFRAME tags are accepted. Click-through URLs must open in a new window. Please allow up to 3 business days to review and ensure that rich media ads and ad tags are displayed properly and clicks are counted accurately through our ad server. Please allow 5 business days for custom placements and video overlay interstitials. Submit all creative assets and tags to: support@gayadnetwork.com

Ad Specifications

ADVERTISING UNIT SIZE POSITION CREATIVES
IAB Medium Rectangle 300x250 Within Content Areas HTML5, PNG, Animated GIF, JPG - up to 40k in size (under 30 seconds animation and 3 loops max). HTML5 must be third-party served.
IAB Wide Skyscraper 160x600 Right or Left Nav Bar on Most Sites HTML5, PNG, Animated GIF, JPG - up to 40k in size (under 30 seconds animation and 3 loops max). HTML5 must be third-party served.
IAB Leaderboard 728x90 Top of Most Pages HTML5, PNG, Animated GIF, JP - up to 40k in size (under 30 seconds animation and 3 loops max). HTML5 must be third-party served.
IAB Large Rectangle 300x600 Within Content Areas HTML5, PNG, Animated GIF, JPG - up to 40k in size (under 30 seconds animation and 3 loops max). HTML5 must be third-party served.
Outstream In-Content Video 16:9 Aspect Ratio. 15 or 30 seconds (recommended), no real limit to duration Runs within Content Section of websites VAST2.0 Tags preferred! Hosted mp4, avi, mov (recommended) file formats. Maximum file size is 10M.
Video Pre-Roll 16:9 or 4:3 Aspect Ratio. 640x360 (recommended). 15 (recommended) or 30 seconds. Runs prior to Video Play VAST2.0 Tags preferred! Hosted mp4, avi, mov (recommended) file formats. Maximum file size is 10M.
Web Page Takeover Interstitial 640x360 or 640x480 Runs over top of an active Web Page PNG, GIF, or JPG or video, ad tag also accepted
Mobile Ad Unit 320x50 Always visible at the top or bottom of phone screen. Banners can link to Web page URL, phone number, video (YouTube or QuickTime), audio, maps, podcast, and iTunes Store content. HTML5, PNG, GIF, JPG - up to 15k in size. HTML5 must be third-party served with expansion up to 320x250
Mobile Interstitial (Takeover) 320x480 Takes over the entire phone screen. Interstitial can link to Web page URL, phone number, video (YouTube or QuickTime), audio, maps, podcast, and iTunes Store content. PNG, GIF, JPG - up to 40k in size (no animated GIFs)
Facebook Standard Right Hand Column Ad 254x133 Title: 25 character Max, Body Copy: 90 Characters Max. Social ads cannot be third party served. JPG - up to 4k file size
Facebook Newsfeed Ad 1,200 x 628 Headline: 25 character Max, Body Copy: 90 Characters Max. Social ads cannot be third party served. JPG - up to 25k file size.
NEWSFEED SET UP
Instagram Ad 1,080 x 1,080 125 character text Max. Social ads cannot be third party served. JPG - up to 25k file size.
Native In Content Ad 1,200 x 1,200 Headline 30 characters of less. Caption 300 characters of less. Native ads cannot be third party served. JPG - up to 1M file size.
Site Side Skins 300x1050 Appears on Left and RIght Sides PNG, GIF, JPG - up to 80k in size
Site Peel Aways 125x100 and 800x600 Appears on top right of pages PNG, GIF, JPG - up to 40k in size each
Custom Placements Variable Varies by Publisher PNG, Animated GIF, HTML, JPG


HTML5 Serving Options

Gay Ad Network does not host HTML5 creative; third-party ad tags must be provided. Our approved third-party ad serving vendors are Sizmek and DoubleClick.
HTML 5 ASSETS MAX FILE SIZE FILE TYPE MAX SIZE SHARED LIBRARY FILES
HTML5 Rich Desktop / Tablet Backup Image 40kb JPG, PNG, GIF 100 kb
  Initial Load 100kb HTML5, JPG, PNG, GIF  
  Polite Load / Panel 2.2 MB HTML5, JPG, PNG, GIF  
  User Initiated Load / Expansion 10 MB HTML5, JPG, PNG, GIF  
  Video (optional) 10 MB MP4, OGG, WebM  
HTML5 Rich Mobile Backup Image 40kb JPG, PNG, GIF 100 kb
  Initial Load 80kb HTML5, JPG, PNG, GIF  
  Polite Load / Panel 100kb HTML5, JPG, PNG, GIF  
  User Initiated Load / Expansion 2 MB HTML5, JPG, PNG, GIF  
  Video (optional) 2 MB MP4, OGG, WebM  
HTML5 Standard Banner 80kb HTML5, JPG, PNG, GIF 100 kb

Ad Functionality
- Ad components sizes include all items displayed to the user. i.e. images, sprites, etc. This does not include standard libraries hosted by the third-party ad serving vendors
- Auto initiated expansions must close automatically after 8 seconds
- Auto initiated expansions must be frequency capped at one per user per day
- 20% average CPU usage accepted, sustained spikes over 70% will be rejected

Third-Party Ad Serving
- All assets must be hosted by an approved third-party ad serving vendor
- Approved third-party ad serving vendors are Sizmek and DoubleClick
- Tags must be SSL and SafeFrame compliant
- HTML5 is not supported on Internet Explorer 8 or older versions. In these instances, a fallback image must be displayed to users
- Libraries and assets such as jQuery, Fonts, CSS must be served by the approved third-party ad serving vendor
- If you are using jQuery, the jQuery file needs to be hosted by the third-party ad serving vendor

Recommendation
- To avoid/remove unnecessary jQuery calls; consider using Web API and Vanilla Javascript.
- Instead of providing a massive font file containing hundreds of icons/glyphs that you may or may not use, please consider loading only the characters required
- Minifying files makes a huge difference and can help improve performance. Please consider minifying HTML, CSS and JS using a suitable minifier of your choice
- Avoid animation effects that are CPU intensive
- Avoid or reduce the usage of: loops and timers, setInterval, setTimeout, requestAnimationFrame
- Minimize DOM access
- Avoid eval() to avoid security risks
- Avoid global variables