Gay Ad Network Search Marketing takes the complexity out of search engine marketing for businesses targeting LGBT customers. We put together in one place everything you need to set-up, maintain, track and analyze Internet advertising campaigns simply, affordably and comprehensively. Gay Ad Network Search Marketing is designed to convert "searchers" into customers. Covering 98% of all online searches in the US, we can precisely target buyers in your market. We track customer online interactions and phone calls to your business to maximize your return on investment. Gay Ad Network Search Marketing uses advanced, patent-pending technology and an innovative approach to search marketing, to provide our customers with a state-of-the-art Internet advertising solution.
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Our technology partner's patent-pending internet marketing platform automatically identifies the best search engines and directory sites for targeting specific geographic areas and/or customers, as well as the optimal budget allocation among them. It also selects the best keywords for a business's products or services, based on their campaign budget and marketing objectives. Our platform takes care of the complex media-buying/keyword-bidding process, while providing constantly up-to-date information for campaign reporting.
Automated, Single Interface to Publishers
Our platform is integrated into the leading search engine advertising platforms (e.g., Google AdWords, Yahoo! and Bing). As a result, we give advertisers access to all of these publishers through a single source, with the convenience of a single account.
State-of-the-Art Tracking and Reporting
To enable accurate campaign tracking, we link our clients' Web site URL to a dynamically served, campaign-specific "proxy" site. We also set up campaign-specific phone numbers and email addresses that forward inquiries to existing contact points. These proxies create a digital "paper trail" that provides a previously unattainable level of lead tracking and highly detailed campaign reporting. No changes are needed on the client's Web site; We do all tracking on our end.
Real-time, ROI-based Campaign Optimization
We are able to measure and improve the results we drive for our clients' businesses by using sophisticated Website, phone and email tracking, and call-recording information. Our advertising platform is designed to be constantly "learning." Based on the output from our proprietary campaign tracking and management tools, the system automatically optimizes campaigns while they are running to ensure the best possible results for clients advertising through the platform.
