by admin | Jul 7, 2016 | marketing
Sustaining Pride: How brands’ approach to LGBT comms has changed and what’s next. From PR Week Source: www.prweek.com Support for the gay community peaks in June, but brands should sustain their LGBT outreach throughout the...
by admin | Jun 29, 2016 | marketing
Each June, Pride season is heralded in US stores by the arrival of rainbow-hued Pride collections. This year, brands like Target, Converse, and Levi’s have decked the store halls with their colorful products and merchandise. These collections might seem...
by admin | Jun 14, 2016 | marketing
Tesla, Amazon, YouTube Top LGBT-Perceived Brands – 06/14/2016 Source: www.mediapost.com
by admin | Jun 10, 2016 | marketing
A few advertisers in India have started putting out online ads and content with LGBT themes, hoping to inspire discussion and build acceptance. Source: adage.com LGBT messaging has become attention-grabbing in India’s mainstream advertising – pushing for...
by admin | Jun 3, 2016 | marketing
It might not be as important as the Supreme Court’s same-sex marriage ruling, Caitlyn Jenner posing in Vanity Fair, or Apple CEO Tim Cook’s coming out, but the LGBT community is about to notch another achievement in the long road to mainstream recognition....
by admin | May 26, 2016 | marketing
With Pride Month coming up in June, here are six ways brands can engage with LGBTQ audiences, writes Matt Tumminello. Source: adage.com