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This Twitter Thread Perfectly Illustrates Why LGBTQ Support Is No Longer Risky for Brands

Same-sex marriage became legal nationally two years ago.

Jun, 28, 2017

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These NYC Ad Creatives Are Mimicking MTA Posters to Celebrate Pride Month in the Subway

Get on the ‘Pride Train’ and #SashayAway.

Jun, 15, 2017

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LGBT Brands: 5 Questions With Ted Marzilli, YouGov BrandIndex

YouGov BrandIndex finds best-perceived brands by LGBT consumers are the biggest media buyers—and a conscience helps too

Jun, 02, 2017

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Why Committing to LGBT Equality and Embracing a Diverse Workplace Is So Good for Brands

It sends a powerful signal to an entire generation that the company cares about doing what’s right.

Apr, 17, 2017

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LGBT+ Economy Is Worth $3.7 Trillion And Corporates Want A Piece Of The Action

The global LGBT+ market is estimated to be worth $3.7 trillion – and money talks. Those of us involved in promoting inclusion in the workplace and community can talk about the need to be a progressive, caring and inclusive company; but ultimately there is a clear business case for inclusivity that boils down to profits and…

Oct, 16, 2016

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Will Corporate Support of LGBTQ Community Be Seen Beyond Pride Month?

The LGBTQ community saw a heightened level of support from major corporations during Pride month. But now that the parades are over, will we continue to see their backing?

Jul, 11, 2016

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Sustaining Pride: How brands’ approach to LGBT comms has changed and what’s next | PR Week

Sustaining Pride: How brands’ approach to LGBT comms has changed and what’s next. From PR Week

Jul, 07, 2016

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The simple reason so many US businesses openly support LGBT rights

Each June, Pride season is heralded in US stores by the arrival of rainbow-hued Pride collections. This year, brands like Target, Converse, and Levi’s have decked the store halls with their colorful products and merchandise. These collections might seem like superficial overtures in allyship, aimed more at filling businesses’ coffers than showing genuine support for the LGB

Jun, 29, 2016

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Tesla, Amazon, YouTube Top LGBT-Perceived Brands

Tesla, Amazon, YouTube Top LGBT-Perceived Brands – 06/14/2016

Jun, 14, 2016

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LGBT-Inclusive Messages Are Making Their Way Into Indian Ads

A few advertisers in India have started putting out online ads and content with LGBT themes, hoping to inspire discussion and build acceptance.

Jun, 10, 2016

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Goldfish Crackers Is Doubling Down on Its Support for LGBT Events This Summer

It might not be as important as the Supreme Court’s same-sex marriage ruling, Caitlyn Jenner posing in Vanity Fair, or Apple CEO Tim Cook’s coming out, but the LGBT community is about to notch another achievement in the long road to mainstream recognition. It’s a small one—small and tasty, actually.

Jun, 03, 2016

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What Brands Need to Know About Marketing to LGBTQ Audiences

With Pride Month coming up in June, here are six ways brands can engage with LGBTQ audiences, writes Matt Tumminello.

May, 26, 2016

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FDA Takes Aim at LGBT Tobacco Use in New Campaign

Campaign features drag queens, party scenes, coming out videos.

May, 03, 2016

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Why 2015 became the year of LGBT ads

Legalization of gay marriage, Hollywood and acceptance of the LGBT community by the mainstream has let brands to feature gay couples in their ads.

Jan, 26, 2016

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How a once taboo topic came out from the shadows at Davos

At the gathering of the world’s most elite and powerful, LGBT issues have finally graduated from private discussions on the fringe to the annual meeting agenda.

Jan, 21, 2016

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Tech billionaire buys control of Grindr

Chinese technology billionaire seals deal for a controlling stake in the world’s biggest social-networking app for gay people.

Jan, 12, 2016

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A Call for All Global Companies to Come Out for LGBT Inclusion

While many individual companies have stepped up on LGBT issues, the private sector now has an opportunity to pool our resources and speak with one voice to drive even greater change. Many of the world’s top business leaders took a collective leap forward in September at the Clinton Global Initiative (CGI) Annual Meeting. This gathering of world leaders saw the launch of two seminal LGBT rights-related commitments to make the private sector more inclusive.

Jan, 06, 2016

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See The Top 10 LGBT-Themed Ads Of The Year

Family Values, Transgender Issues Set the Tone

Dec, 30, 2015

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U.S. Cities Becoming Friendlier to Gays

It’s not just N.Y. and L.A.: A new human rights study gives several small cities top marks. Mississippi cities were among the lowest on the list, with no city scoring higher than 16 points, and one city — Southaven — earning a score of zero. Alabama was close behind, with a high score of just 21 points and a zero for the city of Auburn.”

Dec, 18, 2015

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Chevrolet ‘The New Us’ LGBT Ad Applauded By Marketing Analysts

Following a Chevrolet Traverse commercial featuring LGBT and gay couples, analysts call the step “monumental” for Chevy and General Motors.

Dec, 16, 2015

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