The Gay Audience - Affluence & Influence

Gay customers are more likely to buy products and services from companies that advertise in gay media. Gay Ad Network offers the greatest gay media reach as ranked by comScore (September 2011). Our audience over-indexes on average household income, education level and likelihood to influence the buying decisions of others. Contact our sales team for a custom sales proposal.

Our gay audience extension service expands campaigns beyond gay and lesbian websites, targeting advertiser-defined segments of the LGBT market based on a combination of intelligent demographic, lifestyle, purchase intent, and social data.

Audience Demographics


There is a tremendous amount of research that analyzes the buying power and spending habits of gay consumers. With a market as large and diverse as the gay and lesbian market, it is important to identify your target audience segment when developing your media plan. The following list of third-party research studies, data reports and resources may be helpful in providing a broader understanding of the diverse gay market.
  • Gay Ad Network Audience - Automotive
  • Gay Ad Network Audience - Finance
  • Gay Ad Network Audience - Technology
  • CMI's 2011 Tourism Study
  • CMI's 2011 LGBT Community Survey
  • CMI's 3rd Annual Consumer Index 2009-2010
  • CMI's 14th LGBT Tourism Study 2010
  • CMI's Gay Consumer Index 2007
  • CMI's Lesbian Consumer Index 2007
  • Simmons 2010 LGBT Consumer Report
  • Under 6% of gay male households have children, so gay men have more discretionary income to spend than the average family – giving them more per capita buying power than most segments -- Source: Fall 2006 Simmons Gay & Lesbian Consumer Study
  • Over 60% of gay men have a college degrees -- Source: 2006 @plan
  • Gay men are twice as likely to work in management positions -- Source: 2006 @plan
  • Gay men are twice as likely to have household income over $250,000 -- Source: 2006 @plan
  • 92% of GLBT Americans are likely to consider a brand that is known to provide equal workplace benefits to all of their employees, including gays and lesbians -- Source: Harris Interactive/Witeck-Combs Communications Survey, Jan. 2006
  • 81% of Gay Americans are likely to consider a brand that supports non-profits or causes important to them -- Source: Harris Interactive/Witeck-Combs Communications Survey, Jan. 2006
  • 64% of Gay Americans are more likely to purchase everyday household products from companies that market directly to them in gay media -- Source: Harris Interactive/Witeck-Combs Communications Survey, Jan. 2006
  • Gay consumers are more likely to consider purchasing a product from a company that is tailored to the consumer and includes images of gays and lesbians in the ad -- Source: Harris Interactive/Witeck-Combs Communications Survey, Jan. 2006

Audience Reach

Slide Structure: 

We Target the
Gay Market

Reaching the gay and lesbian market has never been more efficient. Gay Ad Network makes it easy for you to plan and execute digital media campaigns.