Corporate Press Releases

Fisher-Price® and Proud Parenting Launch Program to Increase the Visibility of LGBT Parents

FORT LAUDERDALE, June 15, 2015 – Fisher-Price® and Proud Parenting today announced the launch of the Proud Parenting LGBT Family Photo Gallery, presented by Fisher-Price®. The goal of the program is to increase the visibility of LGBT parents and to encourage interaction and support between LGBT parents, their friends and their allies.

The Proud Parenting LGBT Family Photo Gallery is a curated photo collection of LGBT parents with their families. It provides an authentic look into the proud lives of these modern families. New families will be featured throughout the summer across the Proud Parenting digital media outlets and will be promoted by Gay Ad Network on LGBT websites, social media and mobile apps.

“We are thrilled to partner with Proud Parenting for its first-ever program to increase the visibility of LBGT families,” said Hailey Sullivan, Director of Marketing, Fisher-Price. “Fisher-Price is proud to help all parents give their children the best possible start in life.”

“We are excited to partner with Fisher-Price on the Proud Parenting LGBT Family Photo Gallery,” said Jeff Bennett, Founder and Editor-in-Chief, Proud Parenting. “With a long-standing history of diversity and inclusiveness, they are now leading the way for a new generation of families.”

LGBT parents represent an emerging market opportunity for family-friendly brands. An estimated 3 million LGBT Americans have had a child and as many as 6 million Americans have an LGBT parent. While same-sex marriage is not yet legal in all parts of the country, married LGBT couples comprise 50% of the Proud Parenting audience and 61% have two or more children in their household.

"By partnering with Proud Parenting, Fisher-Price is using its strong family brand to help bring greater visibility to LGBT-headed families,” said Gabriel Blau, Family Equality Council Executive Director. “We applaud their support of sharing our family stories with the nation.”

The Proud Parenting LGBT Photo Gallery, presented by Fisher Price can be found:
On ProudParenting on Facebook
On Proud Parenting Website
On Proud Parenting on Instagram

Parents interested in participating in the program can submit their photos by visiting Proud Parenting on Facebook.

About Proud Parenting
Proud Parenting is the leading online community for LGBT parents, prospective parents and their allies. It is owned and operated by Gay Ad Network, the largest advertising marketplace for connecting advertisers with LGBT consumers worldwide. Gay Ad Network's audience targeting platform targets display, mobile and video advertising across premium gay and non-gay websites and mobile apps. Gay Ad Network was named as an Inc. 500|5000 fastest growing private company and has been ranked #1 by comScore as the largest gay media property in North America.

About Mattel
The Mattel family of companies (Nasdaq: MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. Mattel's portfolio of best-selling brands includes Barbie®, the most popular fashion doll ever produced, Hot Wheels®, Monster High®, American Girl®, Thomas & Friends® and Fisher-Price® brands, including Little People® and Power Wheels®, MEGA® Brands, including MEGA BLOKS® and RoseArt®, as well as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named one of the "World's Most Ethical Companies" by Ethisphere Magazine and in 2014 ranked No. 5 on Corporate Responsibility Magazine's "100 Best Corporate Citizens" list. With worldwide headquarters in El Segundo, Calif., Mattel's companies employ nearly 31,000 people in 40 countries and territories and sell products in more than 150 nations. At Mattel, we are Creating the Future of Play. Visit us at www.mattel.com, www.facebook.com/mattel or www.twitter.com/mattel.

Contact
Jeff Bennett
+1-954-485-9910
jeff@gayadnetwork.com