June 2, 2014 (FORT LAUDERDALE) — Gay Ad Network released the first programmatic private exchange dedicated to premium gay display, video and mobile inventory, it was announced today by Mark Elderkin, CEO, Gay Ad Network.
The gay media private exchange is comprised of quality gay and lesbian digital properties operated by Gay Ad Network as well as inventory from select premium lesbian, gay, bisexual and transgender (LGBT) publishing partners. The new programmatic marketplace marks the first time that advertising buyers may purchase premium LGBT content in real-time and build customized gay audience segments for advanced targeting across display, video and mobile inventory sources.
"Gay Ad Network is the established leader in providing advertisers with access to the largest LGBT audience," said Scott Mazer, VP Sales, Gay Ad Network. "Our new programmatic private exchange offers advertising buyers more control and efficiencies through the use of real-time bidding and content targeting."
Gay Ad Network’s private exchange uses proprietary first-party data to identify and deliver qualified gay and lesbian audience segments in real-time. Brands and agencies can combine Gay Ad Network’s proprietary data with their own data to create custom audience segments. Deal ID technology will also be featured.
Interest in LGBT consumers, early adopters with higher than average disposable income, is rapidly growing across American corporations. The Human Rights Campaign’s Corporate Equality Index reports that 80% of businesses are engaged in some form of public engagement with the LGBT community, through marketing, advertising, recruitment efforts, and philanthropic contributions to LGBT organizations. The total buying power of the American LGBT adult population was estimated to be $830 billion in 2013, according to Witeck Communications.
About Gay Ad Network
Gay Ad Network is the largest advertising marketplace for connecting advertisers with LGBT consumers worldwide. Gay Ad Network's advertising and audience targeting platform serves millions of rich media, video and mobile ad impressions within premium gay and non-gay digital media. A gay-owned NGLCC Certified Business Enterprise, Gay Ad Network was named as an Inc. 500|5000 fastest growing private company and has been ranked #1 by comScore as the largest gay media property in North America.